Strategic Consulting Services
My approach is to focus on one of two goals: 1) Program Development & Discovery (identifying audience or program opportunities) and 2) Impact Evaluation & Validation (pressure testing existing programs/language/initiatives). A combination of quantitative and qualitative research leads to synthesis that prioritizes actionable opportunities built off stakeholder insights.
Services include:
- Market Analysis: Peer benchmarking, trend forecasting/analysis, and interviews with thought leaders/subject matter experts
- Audience Engagement: Focus groups, current visitor/customer & future visitor/customer surveys and interviews
- Organizational Assessment & Analysis: Board & staff interviews, workshop development and facilitation, visioning, and audits